Valerian Laval - Planning by Objectives

Many companies face difficulties in implementing modern planning concepts. For this, the paper will discuss and define the terminology and goals of modern planning. Based on this, the article analyses how strategy orientation influences the willingness of companies to move from traditional budgeting to modern budgeting concepts. It will be outlined, why especially companies pursuing a cost leadership strategy are still reluctant to open themselves to modern budgeting concepts. The contribution of this paper is to analyze the influence of strategic orientation on the readiness of organizations. Also, it will be illustrated, how the overall value-added of the corporate planning can be improved by prioritizing the most appropriate planning objectives.


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